HubSpot Academy’s Inbound Sales Certification is a no-brainer if you are looking to get a solid grounding in learning the latest and greatest in selling. It isn’t about pushing hard and closing fast, but about getting to know potential customers and helping them along their own sales journey, in four stages: identify, connect, explore, and advise, in HubSpot’s inbound sales methodology.

You’ll discover the key signs of the right buyers, how to create personalized outreach, how to have exploratory conversations to find out what someone is truly looking for and how to make recommendations that are relevant rather than just a sales pitch. HubSpot lists this as a free course and upon completion, it provides a certificate and a badge.

You’ll learn inbound sales methodology, identify buyers, prospect, make personalized outreach, connect with buyers, exploratory conversations, understand buyer’s objectives, identify buyer’s challenges, sales presentations, buyer advice, sales close.

Who Is It For? Every salesperson that prefers a customer-based sales process over an aggressive one, sales professionals at all levels, entrepreneurs, and small business owners will love this book.

Why this Course? It combines hands-on sales skills and a customer-first perspective and you leave with your very own HubSpot certification.

This course focuses on the “how to” of selling, from prospecting to closing. You will learn to identify opportunities, listen to and understand the true needs of a customer, and develop long term customer relationships, as well as learn questioning, active listening, dealing with objections, and negotiating.

It doesn’t overwhelm you with theory, it provides techniques that you can apply in a real conversation. The entire listing contains 7 modules, with 7 assignments, designed to be studied over a flexible period of time of approximately 1 week; it was recently updated in September 2026.

You will learn sales fundamentals, identifying sales opportunities, prospecting, asking questions, listening to the prospect, establishing rapport, handling objections, negotiation, closing and the techniques of building trust in sales, as well as listening and emotional intelligence.

Who Is It For? New salespeople, customer facing professionals, entrepreneurs, small business owners and anyone who wants to learn practical selling skills instead of abstract theory.

What are the reasons for taking this course? It is not focused on prospecting or closing, but on the entire sales process.

Need to fill in the gaps with a solid introduction to the fundamentals of professional selling? This course will introduce you to how the sales process relates to the buyer’s journey, prospects and various methods of prospecting such as social media, phone and email.

As it’s a rapid overview, it can be useful for novices who want to get a grasp of the general situation prior to delving into specific topics such as negotiation, objection handling, or sales management. There are currently 4 modules at beginner level, which take about 3 hours.

The Skills You’ll Develop: selling process, buyer journey, prospecting, cold calling, email outreach, social selling, customer interaction, basic selling skills, selling communication.

Who Is It For? For students, beginners, new salespeople, entrepreneurs, and anyone transitioning into a customer facing job for the first time.

Why opt for this course? It is also very short and is an excellent introduction to the basics of selling before embarking on a more extensive program.

The majority of customers today do not want to be sold anything; this course is designed in this context. You’ll learn how to prospect, qualify leads, book meetings, know what a customer really wants, overcome objections, and learn how to negotiate towards a win-win sales situation, plus value propositions, CRM, how to generate leads, and sales strategy.

The current offering is beginner level and consists of six modules and six assignments with flexible learning throughout.

Who Should Attend: salespeople, business development managers, sales managers, and other professionals involved in sales processes.

Who Is It For? Anyone new to sales, sales rep, entrepreneur, or anyone seeking to have a sales approach that is focused on the customer and not pushy.

Why This Course? Combines helpful selling skills and a customer oriented attitude.

This one is designed for those who are interested in an organization’s overall approach to its sales force, rather than that of any individual member. This is particularly applicable when you are a sales manager or in sales strategy, training, technology or team development. Sales enablement is not about optimizing single sales skills, but about optimizing the integration of marketing, sales process, content, technology and customer success to make a whole team more effective.

According to HubSpot, the exam features 12 classes and 60 questions and is a free certification course.

What You’ll Learn: sales enablement, sales strategy, sales team support, sales technology, sales content, training, customer success, sales productivity, sales process improvement.

Who Is It For? Anyone with a position of influence within the sales function, whether as a sales professional, sales manager, sales enablement professional, entrepreneur, or anyone seeking to enter into a sales leadership position.

What is the value of this course? It transcends the one-to-one selling skills and presents the systems that enable sales teams to perform better as a whole.

Sales techniques are not just for the individual reps—they also apply to the sales manager’s own skills, building, coaching salespeople, and building a team that can improve over time. The course is designed to discuss those leadership skills—identifying a sales process that scales, communicating it effectively, and creating a recruiting process, onboarding, training and coaching process.

It is more applicable for the savvy sales professional and sales manager than for a new professional in the position of selling. It is currently available as a free course on HubSpot.

What You’ll Get: sales management, scalable sales processes, sales leadership, recruiting, sales onboarding, coaching, training, team development, sales performance.

Who Is It For? Sales Professionals, sales managers, business owners and those with an interest in sales management.

Why take this course? Teaches the management aspects of sales rather than just the individual sale.

Frictionless Sales means eliminating any unnecessary friction or hurdles in the sales cycle and making it easier for sales reps and customers alike. It explains the new frictionless selling framework and connects sales results to the entire customer journey, exploring how sales organizations can unite based on a customer-centric mindset and establish a truly learning organization.

This one’s for managers or business owners who want to boost the overall sales process instead of learning a handful of closing techniques. Upon completing the requirements, HubSpot will give you a certificate and badge.

You will learn: frictionless selling, customer-focused selling, sales organization, sales process improvement, team development, sales productivity, learning culture, customer journey, sales leadership.

Who Is It For? Sales managers, business owners, sales leaders and anyone that cares to increase the performance of the entire organization.

Why is it that you are choosing this course? It provides a contemporary perspective on sales operations and makes you consider the overall customer and sales journey as opposed to just one transaction.

B2B selling is more than just a different beat, it’s a different cycle, a different number of decision makers, a different set of requirements that can quickly turn complicated. Designed for that world, this course will guide you through identifying prospects, identifying potential business customers, and through to close, covering the topics of lead generation, prospecting, sales communication and objection handling.

Currently there are 15 modules and about 6 hours of learning.

You will learn about B2B sales, lead generation, cold leads, prospecting, sales conversations, customer qualification, objection handling, selling techniques and closing, business development.

Who Is It For? For B2B sales reps, entrepreneurs, business development professionals, freelance and anyone selling to businesses instead of individual customers.

Why this course? If your buyers are corporate clients and business decision makers, it will be more useful than a generic free sales techniques course due to its B2B focus.

This is a wider learning program designed to help a learner to develop his/her practical skills throughout the sales process and not just an aspect of it. The specialty includes cold calling, prospecting, sales discussion, handling objections, closing the sale, customer relationships, pipeline management and the sales habits that are essential early in a sales career.

The course listing indicates that there is a four course sequence at beginner level, with an average of about 10 hours per week for about 4 weeks.

What You Will Get: sales prospecting, cold calling, sales conversation, customer relationships, pipeline management, handling objections, closing, sales habits, sales confidence, and Practical Selling.

Who Is It For? New sales reps, career changers, customer facing professionals and entrepreneurs seeking a comprehensive sales program.

Why do you want to take this course? Rather than focusing on one technique, it provides a whole tool kit, covering the multiple steps of the selling process.

The process of getting started in a new sales role can be overwhelming, from learning the product, the customers, the process, the team, and the pipeline. A course for new salespeople to get up and running quickly as they’re learning how to build customer knowledge, build relationships, build a sales pipeline, and build habits to help you get through those first difficult months.

There are currently 8 modules and approximately 8 hours of flex learning.

What You’ll Get: an introduction to a sales career, increasing sales confidence, knowing your customer, the sales relationship, sales pipeline, sales habits, prospecting, productivity, early sales performance, and credibility.

Who Is It For? New sales reps, people who’ve changed careers, new graduates entering into sales, sales job changers.

Why Choose This Course? Rather than teaching isolated techniques, it applies sales skills to the real world context of starting a brand new job.

Consultative selling turns the sales world upside down. The salesperson does not approach the customer with a pitch, but rather takes time to get to know what the customer truly wants before making a recommendation. It isn’t a rush to a conclusion, but a focus on asking questions, listening, finding the actual issue, and offering a solution that is truly appropriate.

It is very effective in B2B sales and bigger deals, as your client will typically require a bit of direction before he/she makes the decision.

What You’ll Learn: Consultative selling, Customer needs analysis, Questioning, Active listening, Relationship building, Customer focused selling, Identifying customer problems, Showing solutions, Building rapport, Sales conversation.

Who Is It For? Salespeople, account managers, business owners, customer facing professionals, and anyone who wants to get rid of the pushy sales approach.

What is the reason for taking this course? It’s designed to be relevant in today’s selling world, where it is about knowing the customer and adding value rather than selling product.

Negotiation is important in selling because, before a person agrees to buy, he/she has some negative concern, price, features, delivery, terms or overall value. This course aims to equip you with the skills to make those discussions easier, get your point across and ultimately reach resolutions that are best for everyone involved, it includes negotiation principles, communication skills and strategies you can use directly in your business negotiations.

These skills are applicable to buying, management, customer service, and your own business.

What You’ll Learn: negotiation basics, negotiating preparation, negotiating techniques, customer needs, negotiating goals, persuasion, compromise, disagreement, creating win-win, business negotiation.

Who Is It For? Anyone who regularly negotiates with customers or partners, salespeople, entrepreneurs, managers, business students.

What is the value of this Course? Negotiation skills are important as it helps a salesperson to keep the customers’ relationship positive while making sure that value is being protected.

It is not the end of the sale when someone pays. Maintaining a relationship, knowing what another customer will want in the future and identifying future sales opportunities can all be a part of long-term sales success. This CRM course takes you through the concepts that companies use to manage their customer relationships, and shows how information and communication about customers and how they are sold can be organized to enhance their service and performance.

It can be particularly helpful in situations where the sale is not the first with a customer, or if the sales cycle is longer, where the relationship is as important as the initial sale.

About the Course: CRM basics, customer relationship, customer information, sales activity, customer service, lead management, customer retention, follow-up, sales organization, relationship building.

Who Is It For? Sales and Account Management, Entrepreneurs, Customer Service, and Business Students.

Why take this course? CRM knowledge is more important now, as teams are more and more depending on customer data and interaction history to handle leads properly.

Sales and customer service are one and the same. While the role of a rep is to attract a new customer into the fold, how that customer is treated after they are acquired often determines whether or not they stick around. The course is a blend of core sales principles and customer service skills that will enable you to see how communication affects the customer service experience.

If you’re in a customer-facing position, like retail, customer service, sales, or any other position that involves interacting with the client, then it’s a good choice for you and it also helps develop skills in clear communication and a professional experience.

What You’ll Learn: sales fundamentals, customer service, customer needs, professional communication, customer relationships, handling customer concerns, service quality, customer satisfaction, sales conversations, customer retention.

Who Is It For? Retail staff, salespeople, customer service representatives, business owners and new job seekers working with customers.

Why this Course? It brings together two skills that are often used together in the real world—selling effectively and maintaining a positive customer experience.

The first step in a sales process is identifying the right prospects, and this training is designed around that, with the emphasis on finding those who may need what you’re selling and starting a conversation with them. HubSpot Academy offers free sales techniques courses (including lead identification, prospecting, and outreach) that are free.

It’s helpful for anyone looking to create a streamlined funnel that isn’t just relying on inbound leads, and can be used in email, phone and social selling.

You’ll learn about sales prospecting, identifying leads, target customers, outreach, prospect qualification, sales emails, calling prospects, social selling, sales pipeline, and prospect follow up.

Who Is It For? New sales reps, business development executives, entrepreneurs and anybody in charge of new sales opportunities.

Why did I choose this course? Prospecting is an essential sales skill and the more successful you are at reaching the right prospects, the more successful you will be at everything that follows.

The closing is when a qualified opportunity actually takes the next steps in the buying process, but that doesn’t mean it’s pressure. A modern closing technique is focused on knowing whether or not the client is ready, addressing any remaining doubts, and assisting them to continue on when the solution is truly a good fit. Closing is included as part of HubSpot Academy’s methodology, and it resonates with qualification, customer needs, objections, and advising prospects.

That is helpful if you wish to know closing rather than the part of the sales process.

What You’ll Learn: selling for the customer, objection handling, qualification, sales conversations, customer readiness, decision-making, follow-up, closing strategies, and sales closing.

Who Is It For? Anyone who already knows what you need to do to convert more qualified opportunities – sales reps, business owners, account executives, and more.

Why Choose This Course? It places closing within a bigger customer focused sales process, helping you avoid leaning on aggressive closing tactics.

The selling process can affect everything, from price to payment terms, delivery dates, the conditions of the contract, and the long-term customer relationship. This course will help you get ready for those conversations and communicate well without ruining the value of your offer, and will give you some concepts of negotiation that you can take with you to your conversations with your customers, B2B deals and business agreements.

You’ll leave with a better understanding of how to negotiate for quick concession vs. creating an agreement that brings value to both parties.

The skills you will learn are sales negotiation, preparing for negotiation, understanding customer needs, communicating value, negotiating concessions, negotiating persuasion, negotiation strategy, conflict management, building an agreement, and B2B negotiation.

Who Is It For? Anyone who routinely engages in commercial negotiations, such as salespeople, account managers, entrepreneurs, business development professionals, and managers.

Why take this course? One of the most helpful advanced sales strategies is negotiation, particularly for more substantial or complex transactions.

Communication is at the heart of nearly every aspect of selling. You must engage in positive questioning, value clearly explained, genuinely listen, respond to concern and be assertive. This course is tailored toward the communication skills that help to successfully engage in selling and it’s ideal for someone who has an understanding of the basics, but is looking to refine their communication skills with prospects and customers.

If you communicate better you will have more trust, more knowledge of what people truly need and a better method of explaining your product and/or service that will hit the target.

You’ll learn: sales communication, listening, questioning, customer needs, verbal communication, persuasive communication, trust building, dealing with concerns, professional communication, and customer conversations.

Who Is It For? Anyone who communicates directly with customers on a regular basis, such as sales reps, customer service workers, business owners, etc.

What are the reasons to take this course? When you can communicate better with your clients, it makes the entire process better, from the initial conversation, negotiation, to closing the sale.

Composing direct, face-to-face interaction with customers, communication, knowledge about the products, and customer service are more important than ever when it comes to retail selling. Ideal for anyone looking to get into retail sales or own a small store, this course is designed to teach you the skills needed when assisting customers, determining what they require and directing them to a purchase that is suitable for them.

Throughout, there is a focus on the customer experience; knowing what the customer requires before making any recommendation.

What You’ll Cover: retail sales, customer interaction, product presentation, sales conversation, customer service, upselling/cross selling, handling customer concerns, closing.

Who Is It For? R retail staff, store managers, sales assistants, small business owners and those new to customer-facing sales positions.

What is the benefit of taking this course? Retail is an ideal place to practise the key sales skills as you practice communication, questioning and service skills as they occur.

While persuasion is important in selling, persuasion is not only a matter of getting them to say yes. The good salesmen know where the customer is coming from and they communicate the worth of the solution that is indeed a fit. This course is designed to help you learn how people make decisions and how salespeople can become more effective communicators in sales—trust, credibility, customer needs and persuasion.

These techniques will help you to enhance your sales discussions without putting pressure on your clients.

They will gain skills in persuasion, influence, customer psychology, trust, credibility, communicating value, selling conversations, decision making, persuasive techniques, and customer focused selling.

Who Is It For? Anyone that regularly has to influence a purchasing decision, such as sales people, entrepreneurs, BDEs, and marketers.

Why this course?What is the point of this course? Knowing how to persuade is an excellent way to communicate the value and to enhance the relationship you have with your customer.

This course is designed for students who wish to become more comfortable with sales objections, negotiations and challenging situations with customers by learning the communication skills that can be applied when the customer raises an objection, or requests further information, prior to making a decision. You will learn how to find common ground, navigate challenging sales scenarios and address objections as a solution provider, not a salesperson.

It takes only an estimated 1.5-3 hours to learn, making it a good choice for those who are already familiar with the basic concepts of selling, and are looking to build negotiation skills specifically. This is free to access on Alison and a certification is available as a paid option.

Students will learn how to deal with common objections, identify areas of agreement, deflate customer objections, prepare for negotiation, communication skills, effective questioning, and how to deal with difficult sales situations, as well as how to negotiate for others.

Who Is It For? Salespeople, customer frontline staff, business owners and students wishing to improve their negotiation skills and objection management abilities.

Why Choose This Course? Without a long program it focuses on two major parts of selling – objection handling and negotiation.

This beginner course is designed to cover the skills, techniques and practices involved in selling and communicating in a retail setting, and is a combination of the basic retail management and merchandising, dealing with customers and the sales process. You’ll examine the way products are displayed; the relationship between pricing and sales; and how a retailer sets up an atmosphere that will make people interact with the merchandise.

Also includes dealing with unhappy customers, targeting the right customers and knowing the retail trends, a good match if you’re looking for a retail sales or entry level sales position.

What You’ll Do: Set up a retail business fundamentals, how to merchandize, how to handle the sale, product pricing, communicating with customers, how to create a good retail environment, how to deal with unhappy customers, how to target customers, retail trends, checkout procedure.

Who Is It For? Customer service, sales, and retail workers who are new to the industry or small business owners interested in learning how presentation and communication impact sales.

So What is the Point of This Course? It blends together the Sales, Merchandising and Communication skills efforts rather than just traditional selling skills.

Designed for those new to the industry, it is an introduction to communication skills and basic sales techniques and an exploration of how communication, trust, active listening and questioning influence a sales conversation. It includes modern sales concepts, sales psychology, non-verbal communication, storytelling, and closing techniques which can be helpful if you want to understand what’s going on in a sales conversation, not a script.

The course is self-paced and accessible as a free course but a certificate of completion is available after the completion of the required assessment and payment of the required fee.

What You’ll Take Away: Sales basics today, Sales Communication, Trust, Active Listening, Questioning, Sales Psychology, Storytelling, Body Language, Sales Closing Skills, Customer Communication.

Who Is It For? For beginners, students, entrepreneurs and professionals who wish to develop their communication skills before moving to the negotiation or sales strategy stage.

Why take this course? It links listening, trust and psychology into communication skills and considers them as real components of selling.

The course emphasises the communication and decision making skills required in order to negotiate effectively in a sales context, negotiation as a process, understanding differences, communicating clearly, finding common ground and reaching agreements which work for everyone concerned.

If you are a novice and you are not sure of the importance of preparation and communication before negotiating with a customer, then this is a good beginning. It’s free using Great Learning Academy and is suitable as a precursor to more advanced training.

What You’ll Learn: negotiating basics, communication skills, how to build common ground, different negotiating positions, conflict resolution, negotiating strategies, negotiating for agreement, sales negotiation basics.

Who Is It For? Anyone who has to talk to customers about prices, terms, agreements, etc., frequently, such as a beginner, sales professional, entrepreneur, or business learner.

Why take this course? Negotiation is one of the most crucial sales skills that can be mastered, and this is a clear-cut introduction.

This course will present the opportunities and practical applications of how AI can assist with today’s sales process, including the use of ChatGPT for enhancing sales presentations, generating sales materials, processing information, and assist prospecting. It’s about crafting persuasive content, building sales pitches, analyzing sales data and leveraging customer feedback, in addition to selling skills.

Great Learning rates this at beginner level and provides an additional resource to help grasp how generative AI is part of a modern sales workflow.

You will learn how to use ChatGPT for sales, how to craft a sales pitch, how to write sales content, how to get support in sales emails, sales data analysis, analysing customer feedback, visualising sales data, AI-assisted sales workflows, and how to enhance customer engagement.

Who Is It For? AI for Sales – Sales Professionals, Entrepreneurs, Business Owners, and beginners looking at adopting AI in their sales processes.

Why Take This Course? Today, sales teams are increasingly using more digital tools and this provides you with a leg up!